Euro Hello!
Brand Identity &
Typographic System
YEAR 2021
Adobe Certification Course
Lenoir Community College
The goal of this project was to design a tourism brochure to attract tourists to visit Paris, France. The design required illustration, typography, and color theory skills.
The process to develop this design began with researching Paris, France and exploring brochure designs and relaxing color schemes. After developing a variety of thumbnails on the iPad in Procreate before settling on a solution. The concept was then the design was executed in Adobe InDesign.
The final design is successful because the calming yet trendy color scheme attracts young adults to a fun vacation in Paris. This design theme could easily be continued into other travel trips in other destinations with the same color scheme, just replacing images, illustrations, and copy.