Visit Reykjavik

RESEARCH

The research process for this project began by learning about Reyjvavik, Iceland. With specific attention paid to the culture, traditions, and environment.

Reykjavik has a rich culture, with a thriving night life, fine cuisine, and many museums and theaters. Their culture is also rich with traditions, the most notably being related to their viking heritage. The last and primary area of focus came to their environment. Reykjavik is the capital of Iceland, located on the southern shore of Faxaflói bay. This located provides optimal views of the legendary Snæfellsjökull glacier.

Mind mapping was used as a brainstorming tool during research to notate items that could provide inspiration for a logo design.

Target Audience

Personas were used to create reliable and realistic representations of your key audience segments for reference. Maxwell Grindstaff represents 38% of visitors to Reykjavik. Lets call them the Adventurous Guy. He works an engineering job in the United Kingdom and two kids who are in college. He visits Iceland to see the Snæfellsjökull glacier, historical architecture, and to snowboard.

Mike Hatcher is a retired accountant. He has been married for 50 years to Linda Hatcher. They are looking for a place to go for their golden anniversary. They agreed on Reykjavik because of the a the north lights, and the accessibility to those with disabilities (Linda is in a wheelchair) and arts culture. Mike and Linda represent 22% of visitors to Iceland; Retired Middle Class.

Sarah Voss is an American IT guru. For her best friends 30th birthday she is going on a girls trip to Iceland to see the northern lights. They picked Reykjavik because of the quirky vibes, night life, and arts culture. Sarah and her friends represent 13% of visitors to Iceland.